Expansion

Market Entry — New market entrants must offer a better product, deliver the product faster, or sell the product for a cheaper price in order to successfully establish a defensible foothold in a previously unexplored market. Secern Consulting provides assistance in developing a successful market entry strategy.  We advise our clients on how best to navigate the often confusing and challenging labyrinth of legal and financial requirements, and facilitate the establishment of operations in geographies outside of the home market.  As part of this offering, our Research & Due Diligence service group conducts market surveys to provide transparency and insight into the competitive landscape, with a detailed profile of key competitors.  This initial research effort will assist in identifying a differentiated market position and facilitate the formation of a target customer group where the greatest advantage over competitors exists.  This includes the design of your business, including pricing, sales strategy, marketing, product delivery, and customer service offerings. 

Alliance Formation — Whether expanding a company’s virtual or physical presence, one of the most efficient and risk-diversifying methods is to identify the right partner who understands the local marketplace.  In some cases, establishing a partnership makes the most sense; in other cases, acquisition of another business in a new market is the most effective method of expansion.  We assist clients in determining which approach best fits their financial, operational, and cultural profile, identifying a number of local partners or acquisition targets, and transitioning through the end stage of expansion.